TREE NEWS update: CertiK announced a brand upgrade at TOKEN2049 Singapore on October 7, positioning itself as “The Trust Layer for Digital Value.” Chief Business Officer Jason Jiang said the Web3 security firm, founded in 2017 by Yale and Columbia professors, is expanding its security and risk management business to serve financial institutions, regulators and enterprises in the digital asset ecosystem. CertiK says it has served over 5,500 clients across more than 150 countries and helped protect over $600 billion in digital assets.
CertiK Rebrands as ‘The Trust Layer for Digital Value’ at TOKEN2049 Singapore
AI take
The rebrand is a positioning play as much as a marketing one: a Web3-native security firm recasting itself around "digital value" and explicitly courting banks, regulators and enterprises signals where it expects compliance-driven demand to sit. That pivot matters for how institutional entrants source risk and audit services, and it puts CertiK in more direct competition with traditional assurance providers. Whether regulated financial firms actually treat crypto-native auditors as trusted counterparties is the open question.
Generated by AI for reference only.
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