China’s 2026 National Day box office hits 1.165B yuan, domestic films take 78.7%

The modest year-on-year dip in average ticket price alongside seven consecutive days above 100 million yuan suggests volume, not pricing, carried this holiday. The 78.7% domestic share is the more consequential figure: it points to local content absorbing demand even as overall per-ticket spend softens, a pattern that matters for how distributors and exhibitors weigh slate planning. Whether that domestic share holds through the rest of the year, and whether the year-to-date total keeps pace, is the open question.