Tesla Drops Full Self-Driving Name in Europe to Seek Approval

The rebranding is a regulatory signal, not a technical one: Tesla is effectively conceding that the "Full Self-Driving" label itself has been a barrier to European approval. That matters most for European regulators and Tesla's addressable market there, since the US keeps the original branding. The open question is whether a name change alone moves the approval process, or whether European authorities treat the underlying system rather than its label as the real hurdle.