Blur to Shut Down Frontend Next Month as NFT Trading Volume Dwindles

Blur's decision to retire its frontend while leaving the protocol onchain is a telling split: the marketplace layer that once drove order-flow competition is being abandoned, but the token and settlement layer are not. The sharp token reaction suggests holders read the frontend as the product, not the protocol. The open question is whether the remaining onchain protocol retains enough liquidity and integration to matter without a consumer-facing venue.