TREE NEWS update: Hangzhou Xing’ao Media Co., the company linked to Chinese video brand Shiying Jufeng, has registered Pan Shuimiao, director and president of YTO Express, as its chairman. Pan is the company’s second-largest shareholder. Team member Li Siwei was also added as a director.
YTO Express President Pan Shuimiao Named Chairman of Media Company Behind Shiying Jufeng
The appointment of a logistics executive to chair a media company tied to a video brand points to continued crossover between China's delivery sector and content distribution, where logistics networks increasingly double as channels for media reach. It matters most for YTO Express, since Pan's dual role as director and president, and his status as second-largest shareholder, concentrates influence across two sectors with little obvious operational overlap. Whether this remains a personal investment or signals a broader strategic alignment between YTO and Shiying Jufeng is the open question.
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