Apple Cuts iPhone 18 Pro Prices for Double 11 in China

Apple folding a government trade-in subsidy into its own Double 11 promotion is a notable shift in how it manages China pricing: it lets the brand narrow the effective gap with domestic rivals without a formal list-price cut. The structure, stacking platform coupons with a national subsidy, also spreads the discount across Tmall and Douyin rather than a single channel. What matters most is whether this bundling becomes a recurring template for future launches, since it signals that state-backed incentives are now part of Apple's China playbook.