OpenAI Expands Advertising Push, Cuts Ad Prices to Win Advertisers

OpenAI's pivot from a secondary ad line to a price-cutting, hiring-heavy push signals a strategic shift toward monetizing consumer scale rather than relying solely on model or developer-tool revenue. That matters for the broader AI sector: if a leading lab treats advertising as core, it reframes how rivals and RWA-adjacent platforms think about attention as a monetizable asset. The open question is whether discounted pricing retains these advertisers once the initial wave settles.