Fliggy Double 11 Travel Sales Near 1 Million Units in First 4 Hours

The signal here is less the unit volume than the merchant-level distribution: more than 200 sellers doubling transaction value suggests the promotional event is broadening beyond a handful of large brands, which matters for smaller travel merchants dependent on platform-driven demand spikes. Fliggy's framing of the opening hours also positions Double 11 as a genuine booking window rather than a browsing occasion, a shift worth tracking for how it reshapes inventory planning across the travel sector. Whether that merchant growth reflects real demand or heavier discounting is the open question.