Apple Says iPhone Duo Demand ‘Absolutely Phenomenal’

Apple's use of "absolutely phenomenal" without any figures is the tell: this is a demand narrative, not a demand disclosure, and it lands while the company is still working to get devices into buyers' hands. That framing serves two audiences at once — consumers weighing whether to keep waiting, and observers trying to gauge whether the order book is real or a fulfillment bottleneck dressed up as enthusiasm. The open question is whether Apple ever attaches numbers to the claim, and whether continued online ordering reflects sustained appetite or simply a queue it cannot yet clear.