TREE NEWS update: Mercedes-Benz Group unveiled the AMG GT SUV, the AMG brand’s first fully self-developed all-electric SUV, with a starting price of €113,050. The model uses three axial-flux motors and an 800-volt battery, producing up to 1,169 horsepower and a maximum range of 700 km on a single charge. It directly targets the Porsche electric Cayenne and recently launched electric SUVs from Jaguar Land Rover and Volkswagen’s Bentley.
Mercedes-AMG launches first fully in-house electric SUV at €113,050
AI take
This is less a volume play than a positioning statement: AMG's first fully in-house EV signals that Mercedes is pushing its performance sub-brand into direct competition with Porsche, Jaguar Land Rover and Bentley at the high end of the electric SUV market. The axial-flux motors and 800-volt architecture are the technical differentiators worth noting, since they suggest AMG is chasing efficiency and power density rather than simply electrifying an existing platform. The open question is whether a €113,050 starting price and a performance-first spec can win buyers in a segment where brand heritage still carries weight.
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