Salesforce to acquire Braze at $47.50 per share in cash

The fixed all-cash structure leaves little room for deal-arbitrage ambiguity, which matters for holders of a customer engagement name that has traded on growth sentiment rather than strategic value. It also marks another instance of a large platform absorbing a standalone engagement layer rather than building it, a pattern worth tracking across the marketing-software space. With no further terms disclosed, the open questions are financing, regulatory review and timing — none of which the announcement addresses.