TREE NEWS reports: Lionel Messi’s ChatGPT advertisement features the AI teaching him chess on a board where the kings and queens are set up in the wrong positions, then suggesting an opening that loses in four moves on that misconfigured board. The ad places the error in the setup rather than in the AI’s move suggestion, which is only losing because the board is wrong.
Messi ChatGPT ad shows chessboard with kings and queens swapped
The framing matters more than the mistake: the ad appears to shield the AI from blame by locating the error in the board setup, so the model's opening only fails because the position itself was wrong. That is a telling choice for a company marketing AI competence, and it lands awkwardly with an audience already primed to scrutinize AI output for exactly this kind of flaw. Whether the detail is read as a harmless production slip or as a credibility problem for AI-assisted instruction is the open question.
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