Allegiant Exercises Options for Six Boeing 737 MAX Jets Worth Over $720M

The gap between the $720 million list price and IBA's roughly $351 million market estimate is the real signal: Allegiant is locking in 2028 delivery slots at a steep discount to sticker, a reminder that list prices are negotiating anchors rather than economic reality in narrowbody deals. For Boeing, the order adds to a firm backlog without resolving the delivery-timing risk that has defined its MAX program. The open question is whether Allegiant converts more of its remaining 74 unexercised options as 2028 approaches, or leaves them as optionality.