TREE NEWS reports: Memory module sales in China have fallen 20% to 30% since October as consumers hold off amid high prices. Factory prices are still rising, but channel distributors who stocked up earlier are now cutting prices to recover cash, pushing channel prices below factory levels in a price inversion. The result is a market where official prices climb while street prices slide.
Memory module prices invert: factory prices rise while channel prices fall
A price inversion between factory and channel levels is a classic sign of demand destruction meeting inventory indigestion. Consumers pulling back on purchases leaves distributors holding stock bought at higher costs, and their cash-driven discounting now undercuts the very factory prices still climbing. This matters most for module makers and their channel partners, whose margins and sell-through visibility diverge sharply in such a split market. The open question is whether the consumer pullback persists long enough to force factory pricing to follow the channel down, or whether distributor destocking clears first.
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