TREE NEWS reports: Dianping is beta-testing a new user growth system called “Life Expert” in selected cities. The system is being trialed with a limited user group ahead of any wider rollout. Dianping has not announced a launch date or the full list of cities involved.
Dianping tests new user growth system ‘Life Expert’ in select cities
The limited, city-by-city framing suggests Dianping is treating this as a gated experiment rather than a broad relaunch of its growth engine, which matters because user incentives on a local-services platform tend to reshape merchant visibility and review behavior, not just app engagement. With no launch date or city list disclosed, the design of the reward mechanics—and whether they encourage genuine local discovery or just activity farming—remains the open question worth watching.
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