TREE NEWS update: Rokid unveiled its full-color AI glasses, the Rokid Color, alongside an interaction ring called Rokid Ring at its Rokid Jungle 2026 AI glasses launch event on October 27, 2026. The glasses start at 4,999 yuan. The event was themed “Smarter, More Colorful.”
Rokid launches full-color AI glasses from 4,999 yuan
Rokid's move matters less for the price point than for the category signal: full-color display plus a companion ring suggests the company is betting on interaction hardware, not just eyewear, as the differentiator in consumer AI glasses. The ring is the more interesting piece, since it implies Rokid wants a control layer that doesn't depend on voice or touch alone. Whether buyers treat the ring as a genuine convenience or an accessory they abandon is the open question, and it will shape how rivals position their own input schemes.
Generated by AI for reference only.
Share on WeChat
Open WeChat → Scan → then tap "…" to send to a chat or Moments.
Tap "…" in the top-right corner to send to a chat or share to Moments.