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Hongguo Short Drama Denies Claims of 40 Billion Yuan Annual Revenue

Hongguo Short Drama said on its official account that circulating claims of annual revenue approaching 40 billion yuan, or 42–45 billion yuan for this year, are false. The company said the cited “institutional data,” “industry data” and “expert forecasts” are not official information and that comparisons and extrapolations based on them have no factual basis. It added that most revenue continues to fund creator revenue-sharing, copyright minimum guarantees and content support.

Original source

AI take

The denial matters less for the specific figures than for what it reveals about information quality in the short-drama sector, where unofficial 'industry data' and expert forecasts circulate as if authoritative. Hongguo's emphasis on creator revenue-sharing and copyright minimum guarantees as uses of revenue signals a cost-heavy model, which complicates any simple revenue-to-profit inference. The open question is whether the company will publish verifiable figures or continue addressing claims only through denials, leaving the market to rely on unconfirmed estimates.

Generated by AI for reference only.

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