Meituan ski searches up 125% year-on-year since October

The standout signal here is geographic, not just seasonal: southern-city users accounting for roughly 55% of early-season orders, up 11 percentage points, suggests winter sports demand is broadening beyond traditional northern ski markets into warmer regions with little local snow. That shift matters for resort operators and lodging suppliers near slopes, who face a customer base traveling farther and booking earlier. Whether the southern share keeps climbing as the season progresses, and whether that demand converts into repeat visits rather than one-off trips, is the open question worth tracking.