TREE NEWS update: Li Auto officially launched the 2026 Li i6 on [date], priced at 249,800 yuan nationwide, with a limited-time first-sale price of 239,800 yuan; orders and deliveries opened the same day. Chairman and CEO Li Xiang said he hopes the i6 becomes Li Auto’s highest-selling model globally, adding that the model has accumulated nearly 190,000 units in its first year on the market.
Li Auto launches 2026 i6 at 249,800 yuan, Li Xiang targets global bestseller
AI take
The i6 is already Li Auto's volume anchor, so the 2026 refresh is less a new bet than a defence of an existing franchise — and the limited-time first-sale price signals the company is prioritising order momentum over sticker discipline at launch. Li Xiang's global-bestseller ambition matters because it frames the i6 as an export story, not just a domestic one. Whether the near-190,000-unit first-year pace can be sustained, and how the first-sale discount is unwound, are the open questions worth watching.
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