TREE NEWS update: Kia said the US-Iran war raised its raw material costs by KRW 600 billion in the third quarter, with the conflict’s impact expected to persist into the fourth quarter. The automaker kept its 2026 sales target unchanged and said its global market share has reached a record 4% year to date.
Kia: US-Iran war adds KRW 600bn to Q3 raw material costs
Kia's disclosure shows geopolitical conflict in the Middle East transmitting into corporate cost lines through raw materials, not just energy prices, and the expected spillover into the fourth quarter suggests the pressure is not a one-off. The notable tension is that the company is holding its 2026 sales target and citing record share even as input costs rise, which puts the focus on whether pricing and mix can absorb the hit. Whether the cost impact stays contained to raw materials, or widens into margins and targets, is the open question.
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