TREE NEWS update: China’s State Administration for Market Regulation issued a compliance notice regulating online promotional activities for the ‘Double 11’ shopping festival. The notice requires platforms to strictly verify and register merchant qualifications, promptly remove merchants whose licenses have been revoked or cancelled, and guard against ‘ghost stores’ and ‘ghost livestreams.’ Platforms must also self-check for practices such as price undercutting and raising prices before discounting, and publicly display promotion rules for consumer oversight.
China’s Market Regulator Issues Compliance Notice for ‘Double 11’ Promotions
AI take
This is a consumer-protection and platform-governance signal rather than a crypto or RWA story, but it matters for tokenized commerce and RWA platforms that lean on marketplace-style promotion mechanics. The notice targets the verification layer — merchant credentials, ghost sellers, fake livestreams — which is precisely the trust infrastructure that on-chain marketplaces claim to solve. Whether the compliance push extends to digital-asset-linked promotions, and whether platforms respond with stronger verification or merely cosmetic self-checks, is the open question worth watching.
Generated by AI for reference only.
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