WeChat removes 26,117 videos in crackdown on fake personas

Labeling AI-generated and fictional content is becoming a baseline compliance requirement on China's largest social platforms, not a one-off cleanup. The affected parties are creators who build short-video personas and the accounts monetizing them, since penalties escalate from reduced distribution to bans and referrals to authorities. The open question is whether mandatory labeling plus tighter verification actually raises the cost of impersonation, or simply pushes it toward formats the review process handles less well.