France’s Trade Minister Forissier: France Still ‘Attractive’ for Tourism and Investment

The framing matters more than the reassurance here: a trade minister publicly asserting attractiveness is itself a signal that the perception is under pressure from US-EU tariff frictions. Champagne is a narrow, symbolic export, but it sits inside a much broader exposure for French luxury, agricultural and tourism-linked revenue that depends on transatlantic demand. The open question is whether tariff advocacy at the political level translates into concrete relief, or whether sector-specific lobbying becomes the default channel while broader trade tensions persist.