Google Bans AI-Generated Impersonation Ads of Public Figures

This is a platform-policy move that pushes the burden of authorization onto advertisers, not AI-tool makers, and it lands squarely on performance marketers and agencies that lean on synthetic likenesses for attention. The practical effect is narrower than a ban on deepfakes generally: it governs paid distribution on Google's network, leaving organic and non-Google channels untouched. The open question is enforcement — whether detection keeps pace with generation, and whether authorization claims get meaningful scrutiny or become a checkbox.