TREE NEWS reports: On November 13, the final day of Tmall’s Double 11 shopping festival, all ten laptops on the platform’s bestseller list were priced above 5,000 yuan, with the cheapest at 5,130 yuan. Seven of the top ten cost over 7,000 yuan and four exceeded 10,000 yuan. Average online laptop prices rose to 7,759 yuan in the third quarter.
Tmall Double 11 laptop top-10 all priced above 5,000 yuan
The premium skew on Tmall's bestseller list is the signal here: a top ten with no sub-5,000-yuan entry, and a majority above 7,000 yuan, points to demand concentrating in higher-spec configurations rather than entry-level units. That matters most for mid-tier brands that have leaned on aggressive pricing to hold share, since the cheapest slot on the list is now a meaningful distance above the mass-market floor. The third-quarter average price figure suggests this is a trend rather than a single promotional quirk. Whether the shift reflects genuine spec upgrades or subsidy-driven trade-ups is the open question.
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