Citi to Launch Bitcoin Custody for Institutional Investors

Citi's move matters less as a Bitcoin endorsement than as a signal about where institutional infrastructure is heading: custody is the unglamorous layer that has to exist before large allocators can treat digital assets as a normal line item. It puts Citi in the same conversation as other global banks that have been building or weighing similar offerings. The open question is whether custody alone is enough to draw meaningful institutional flow, or whether demand ultimately depends on adjacent services like execution, financing and tokenization.