TREE NEWS reports: Prices for AI-produced short dramas have plummeted this year as technical barriers fell and more creators entered the market. Per-minute quotes dropped from 5,000 yuan to a few hundred yuan, nearing cost, while custom productions still command 10,000-20,000 yuan per minute. Competition is shifting from volume and price to content and market reach. The domestic AI drama market is projected to exceed 40 billion yuan by 2026, up 138% year-on-year, with overseas revenue expected to top $4 billion, nearly 70% of the overseas micro-drama market.
AI short-drama production prices plunge as output surges
AI take
The plunge in AI short-drama production prices signals a commoditization of the technology layer, where raw generation no longer differentiates sellers. The widening gap between basic and custom work suggests value is migrating to creative control and distribution, not tool access. The projected market surge, fueled by overseas expansion, means the battleground is now audience acquisition and content quality. Whether price stabilization follows the shakeout, or if the race to cost parity forces consolidation among producers, is the key dynamic to monitor.
Generated by AI for reference only.
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