China unveils plan to boost heritage industries, target 50 billion-yuan firms

TREE NEWS update: China’s Ministry of Industry and Information Technology and five other departments issued a plan to promote the high-quality development of historical classic industries. By 2028, the plan aims to cultivate 50 leading enterprises with 10-billion-yuan scale, shape 100 Chinese consumer brands, and create several characteristic industry clusters with 100-billion-yuan scale. By 2030, it targets fostering world-class enterprises and brands, advancing toward the mid-to-high end of the global value chain.