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Moutai’s iMoutai Adjusts Feitian Sales to Daily Two Sessions

Guizhou Moutai’s iMoutai platform announced on September 8 that sales rules for six Feitian Moutai products (2019-2024, 500ml with cup) will change. Starting September 9, these products shift from monthly releases on the 9th, 19th, and 29th to daily availability at 9:00 and 20:00.

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AI take

The shift from scheduled monthly drops to daily, twice-daily sales windows on iMoutai marks a notable change in distribution mechanics for a flagship product line. This likely aims to smooth demand spikes and reduce speculative buying tied to fixed calendar dates, potentially altering secondary market dynamics for Feitian Moutai. The move affects collectors, resellers, and regular buyers who previously timed purchases around the 9th, 19th, and 29th. Whether this increases accessibility for end-users or simply shifts competition to a faster, more frequent rhythm remains the open question.

Generated by AI for reference only.

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