Shanghai Tourism Festival Opens, Bookings Up 15%

The scale of the booking jump around a single half-price window suggests discounting, not organic demand, is doing the heavy lifting here — a pattern worth noting for anyone tracking whether China's domestic travel recovery is real or promotional. The outsized response at Lego Shanghai Resort and the spillover into Jinshan hotel searches show how quickly a headline attraction can pull spend into surrounding districts. Whether that lift persists once the half-price period ends is the open question.