TREE NEWS update: Miniso’s first exclusive original artist IP, ‘YOYO,’ surpassed 200 million yuan in global sales in August 2026, setting a new single-month record for the character. The figure marks the highest monthly total since the IP’s launch and underscores the retailer’s push into proprietary character licensing.
Miniso’s Original Artist IP ‘YOYO’ Tops 200M Yuan in Monthly Global Sales
AI take
The scale here is notable less for the number itself than for what it says about Miniso's shift from a retail platform reselling others' characters to an IP owner with its own licensable asset. That distinction matters for anyone tracking how consumer brands build royalty streams and defend margin against licensed-property costs. The open question is whether this reflects durable global demand for a homegrown character or a single-month spike tied to distribution expansion.
Generated by AI for reference only.
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