TREE NEWS reports: Apple’s iPhone 18 Pro series, which just opened pre-orders in China, is already trading below its official launch price on e-commerce platforms. Pinduoduo’s subsidy page lists the 256GB iPhone 18 Pro at 9,699 yuan versus a 9,999 yuan list price, and with a 600 yuan store coupon the final price drops to 9,099 yuan — 900 yuan below Apple’s official price. Orders placed with the subsidy are being accepted, with shipments promised by Sept. 27.
iPhone 18 Pro Falls Below Launch Price in China Pre-Sale
AI take
Immediate discounting through platform subsidies signals that Chinese demand at Apple's official price points is softer than the launch cadence implies, and it shifts pricing power toward e-commerce channels rather than Apple's own storefront. The dynamic matters most for resellers and for Apple's China revenue mix, since subsidy-driven sales compress the premium the brand normally commands. Whether these below-list prices persist past the initial pre-order window, or disappear once launch inventory tightens, is the open question worth tracking.
Generated by AI for reference only.
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