China pushes RV tourism with new consumption measures

Beijing's push for RV tourism is a demand-side consumption measure as much as a travel policy, and it matters because it targets a category where vehicle sales, rental fleets, campsite and roadside infrastructure, and trip-planning services all have to move together. The directive's emphasis on bundling sales, rentals and itinerary design points to fleet operators and travel platforms rather than individual buyers, while the call for RV-ready highways and viewing areas puts the burden on local governments to build before demand can scale. Whether regions with 'suitable conditions' actually fund that infrastructure is the open question.