Moutai’s i-Moutai App Adds Guangzhou and Zhengzhou Warehouses

The warehouse build-out matters less as logistics than as a signal: Moutai keeps investing in its own DTC channel, tightening the link between the app and fulfilment while its traditional distributor network remains the larger sales route. Faster delivery strengthens the app's pull for buyers who previously had reason to look elsewhere. Whether the added coverage meaningfully shifts order volumes toward i-Moutai, and how the wholesale channel reads that drift, is the open question worth watching.