TREE NEWS update: China’s State Administration for Market Regulation will accelerate revision of the Price Law during the 15th Five-Year Plan period, spokesperson and deputy head Shu Wei said at a State Council Information Office briefing on September 20. The agency will draft rules against below-cost dumping, issue cost-calculation standards with industry associations, and build a “1+1+N” legal framework, opening cost investigations and price inspections into companies engaging in malicious low-price competition. It will also push price-behavior rules for internet platforms.
China’s Market Regulator to Revise Price Law in 15th Five-Year Plan, Target Predatory Low-Price Competition
AI take
Beijing is moving price regulation from a consumer-protection tool toward an industrial-policy instrument, with cost-based benchmarks turning below-cost pricing into an investigable offence. That shifts risk onto platform operators and scale-heavy sellers whose discounting strategies were previously a commercial matter, not a compliance one. The open questions are how cost standards get set across industries and how aggressively inspections are actually opened — the framework's reach will be defined in enforcement, not drafting.
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