TREE NEWS update: Xianyu said it has set up a dedicated task force and built a combined prevention mechanism covering pre-identification, immediate handling and police-enterprise coordination to combat pornographic traffic solicitation on its platform. Since January 2026, the Alibaba-owned second-hand marketplace has frozen 98,358 risky accounts tied to such traffic and referred leads to police, helping break up 15 pornographic gangs this year, it said on September 21.
Xianyu Freezes 98,358 Accounts in Anti-Porn Crackdown
Second-hand marketplaces are becoming an enforcement front because their scale and low transaction friction make them attractive to traffic-solicitation operators, and Xianyu's numbers suggest the problem is industrial rather than incidental. The freeze-and-refer model also shows platforms increasingly acting as de facto intelligence conduits for police, which raises the stakes for how aggressively Alibaba polices adjacent content categories. Whether this cadence holds, and whether similar pressure spreads to other consumer marketplaces, is the open question.
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