Wufangzhai Says Sam’s Club Channel Sales Top 100 Million Yuan

Wufangzhai's disclosure matters less as a single-channel milestone than as evidence that premium membership retail is becoming a viable distribution layer for traditional Chinese food brands that previously depended on own-store and gifting seasons. The named expansion to Hema, Pang Dong Lai and Costco suggests the Sam's result is being treated as a template rather than a one-off, which shifts the competitive question toward whether these retailers can keep supplying shelf space to regional brands as more of them chase the same channel. Whether the 10-million-yuan product count keeps rising outside the vacuum-packed rice ball line is the open question.