Coinbase Opens IPO Share Allocations to US Customers, Starting With Oura

This matters less as a product launch than as a structural shift: Coinbase is positioning itself as a distribution pipe for primary-market equity, not just a venue for post-listing trading. The pre-IPO derivatives rollout and this allocation feature point in the same direction — retail access to earlier-stage exposure, wrapped in a regulated platform. Who it affects most is the traditional brokerage and IPO allocation stack, which has long reserved such access for institutions and large accounts. The open questions are allocation size, eligibility criteria and whether issuers beyond Oura sign on; none of those were disclosed.