Shopify to Adopt Meta’s Muse for Autonomous Checkout

The signal here is less about checkout speed than about who owns the agentic layer of commerce. Putting Meta's Muse inside Shopify's merchant flow means an outside AI system sits between merchants and their customers at the moment of conversion — a position with real leverage over data, defaults and discovery. For merchants, the open question is how much control they retain over that final step. No terms or timeline were disclosed, so whether this stays a pilot or becomes default infrastructure is worth watching.