TREE NEWS reports: Global true wireless stereo (TWS) earbud shipments fell 0.7% year-on-year to 82.1 million units in the second quarter of 2026, the first annual decline since the second quarter of 2023. Omdia expects open wearable stereo (OWS) earbuds to remain one of the TWS segment’s most promising growth areas, with annual shipments rising from 43.9 million units in 2026 to 90.5 million in 2030, nearly a fifth of total TWS volumes.
Global TWS Earbud Shipments Fall 0.7% in Q2 to 82.1M Units, First Drop Since 2023
AI take
The first annual decline since 2023 marks a genuine inflection for a category that had been treated as reliably growing, so the significance lies less in the modest percentage than in the break from trend. Omdia's own framing points to where the offset is expected: open wearable stereo, projected to grow steadily through 2030 and approach a fifth of total volumes. Whether OWS demand expands fast enough to absorb softening in conventional TWS is the open question.
Generated by AI for reference only.
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