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Citi Survey: Inflation Now Top Concern for Family Offices

Inflation has overtaken trade wars and tariffs as the biggest worry for family offices. The survey of more than 350 family offices across over 40 countries, conducted in June and July, shows rising costs for goods and services are troubling even the wealthiest investors.

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AI take

The shift from tariffs to inflation as the headline worry suggests family offices are pricing in a slower, stickier cost environment rather than a discrete trade shock — a distinction that matters for how long-duration, real-asset and crypto allocations get justified internally. This cohort sits close to the capital that has funded tokenized treasuries and RWA yield products, so a cost-of-living framing could push the conversation toward inflation-linked exposure over nominal yield. Whether that translates into actual allocation changes, rather than survey sentiment, is the open question.

Generated by AI for reference only.

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