IDC: Global Handheld Smart Camera Shipments to Near 41M Units by 2030

The growth here is being driven by a category that barely existed a few years ago, and the gap between unit growth (57%) and value growth (50%) suggests average selling prices are already slipping as more players pile in. That matters for component and sensor supply chains far more than for the camera brands themselves, since volume at this scale pulls on image sensors, optics and edge-AI silicon. Whether the 2030 trajectory holds depends on whether current demand is genuine category expansion or a replacement cycle pulling forward purchases.