TREE NEWS update: China’s State Administration for Market Regulation held its third price supervision and competition capacity-building review event in Chengdu, Sichuan, releasing the Annual Report on China’s Price Supervision and Anti-Unfair Competition Enforcement (2025). The event selected 10 outstanding cases and 22 typical cases, and reviewed local regulatory and enforcement practices, including price inspections, anti-unfair competition, and crackdowns on pyramid schemes and direct sales.
China Market Regulator Releases 2025 Price and Antitrust Enforcement Report
The report's framing around price supervision and anti-unfair competition signals that enforcement capacity, not new rules, is the current focus — the Chengdu review and case selection are as much about standardising local practice as about punishment. For platform and consumer-facing operators, the practical read is that scrutiny of pricing conduct and unfair competition remains an active workstream. Whether the selected cases translate into broader sectoral guidance is the open question.
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