TREE NEWS update: China’s cultural industry generated 20.8 trillion yuan ($2.9 trillion) in operating revenue in 2025, with average annual growth of 8.4% during the 14th Five-Year Plan period, Vice Minister of Culture and Tourism Wang Jianhua said on September 24. Domestic trips reached 6.52 billion with total spending of 6.3 trillion yuan, both record highs, while commercial performances totaled 640,000 with box office revenue of 61.6 billion yuan, up more than 6% year-on-year.
China’s Culture Industry Revenue Hit 20.8 Trillion Yuan in 2025
The headline number matters less than its composition: culture, tourism and live performance are now being reported as one integrated consumption bloc, which is how policy has been steering this sector. The live-performance growth stands out against a broader consumer backdrop where discretionary spending has been uneven. What is worth watching is whether the tourism and performance momentum holds once the reporting cycle moves past the Five-Year Plan framing, and whether cultural spending continues to be treated as a policy-supported demand channel.
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