TREE NEWS reports: From community governance, BNBFi to AI Agents, from product introductions to video Q&As, and on to merchandise raffles and dance floor gatherings, the evening’s exchanges unfolded along different rhythms. Topics from the daytime conference continued in a more relaxed setting; familiar online names finally had the chance to meet face to face.
CODE THE DAY. RAVE THE NIGHT. When sharing, games, and music converge in the same space, the ‘Pop-up City’ takes on a sense of presence all its own.
Starting with a Welcome, Bringing Online Connections into the Real World
The event was hosted by Tree News CBO Crypto Yuji. Tree News CEO Crypto Uncle Ma took the stage first to deliver opening remarks, kicking off the evening’s gathering; then Muzi, COO of N6 Capital Chinese Region, took the stage to speak, jointly launching the ‘Pop-up City’ night with the guests present.
For Tree News, which continuously participates in industry content and offline events, the significance of an AfterParty also lies in creating a more natural space for exchange. Beyond the conference agenda, participants can continue a conversation that hasn’t yet unfolded, meet a friend previously only known online, or find new shared interests through relaxed interactions.
HTX DAO: Making Community Participation Part of Governance
After the opening remarks, Huobi HTX Marketing Head and HTX DAO Ambassador Huobi Sixth Master took the stage to share insights on HTX DAO and community governance. As an honorary co-organizer of this event, HTX DAO is based on the HTX exchange and TRON, promoting the construction of a decentralized crypto financial ecosystem with user participation.
From understanding DAOs to the relationships between users, communities, and platforms, this segment brought the discussion back to long-standing questions in industry development: How do users participate in ecosystem building? How do community opinions enter the governance process? And how do participants collaborate under shared rules? The related sharing also opened up topics for subsequent exchanges around community and ecosystem.
Moolah DAO and PROM: From Community Capital to the Agent Economy
Moolah DAO Governance Representative Mr Gang delivered a keynote titled ‘The First Practice of BNBFi Community Capital Protocol.’ As a community capital organization built on the BNB Chain ecosystem, Moolah DAO centers on DAO governance and Treasury, exploring long-term collaboration among communities, capital, and projects.
This sharing focused not only on the aggregation of resources but also on how resources are organized and used under shared rules. From community consensus to governance mechanisms, and then to application exploration in the BNBFi ecosystem, Moolah DAO demonstrated its thinking on how to organize community capital, and established more direct connections with guests through merchandise interactions.
Next, PROM Community Voice Hakan Sezikli shared on ‘From a multi-chain layer, to the Agent economy and community growth,’ extending the topic to the Agent economy and community growth.
PROM is a scalable blockchain network built on Polygon CDK and zero-knowledge proofs, dedicated to providing programmable verification, payment, and settlement capabilities for AI Agents. Beyond its technical foundation, PROM also explores ways to help more users understand and participate in the ecosystem through a candy-themed brand IP and gamified experiences. How technology is used and how communities continuously participate became the entry point connecting products and users in this segment.
NodeXX: Bringing Brand Engagement Off the Stage with Merchandise Interactions
As one of the Diamond Main Sponsors of this event, NodeXX centers on digital currency trading, serving diverse asset scenarios, and is committed to connecting markets, assets, and users to make value discovery simpler.
Due to traffic reasons, NodeXX’s scheduled on-site speech could not take place, but the rich merchandise the team prepared for the event still reached guests through the raffle segment. The on-stage agenda was adjusted, but the interaction between the brand and participants continued. A piece of merchandise, a lucky draw win—these also became relaxed opportunities to spark on-site conversations.
Elma’s Challenge Plan: Four Videos, Six Questions, Making Content Memorable
Tree News COO Elma presented ‘Pop-up City Challenge Plan: Understanding the Value of Tree News as a Web3 Media,’ interweaving speech, video, and quiz games to turn a product introduction into an interactive on-site experience.
This segment revolved around four videos and six questions. The content ranged from Tree News’s China Tour and University Tour, to its event experiences in Singapore, extending to AMA, the TreeNews official website and App, and the brand mascot TreeBao. Audience members had to catch clues from the videos and sharing, then answer questions to win rewards. Information that would have stayed on screen thus became a topic jointly participated in by both stage and audience.
The challenge included steps such as following Tree News social accounts, joining the Telegram community, and sharing the evening’s event. After taking the stage, participants could choose rock-paper-scissors or draw poker cards to compare values, entering the quiz segment through mini-games. Rewards and interactions ran throughout, making the process of learning about the brand more relaxed and easier to remember.
Beyond the games, Elma’s sharing also clarified the relationship between Tree News and TreeNews: TreeNews is the information product under Tree News, carrying forward the team’s accumulation in content, industry experience, and resource connections. Industry news helps users understand what is happening, in-depth content provides further understanding, columns introduce experienced industry voices, and events provide users with an entry point to the real world.
The App and official website carry the same core content system, serving mobile access and desktop reading scenarios respectively. Through videos and product visuals on site, this relationship of ‘one content ecosystem, two entry points’ was intuitively presented.
TreeBao also became a memorable point in the Q&A. The growth, exploration, and future represented by the three little sprouts, and the warmth and companionship conveyed by safety being ‘Abebe,’ gave the brand expression beyond the product a more approachable image. From reviewing past events, to introducing today’s products, to inviting the audience to participate in the challenge, Elma placed Tree News’s content and connection capabilities into an interactive experience.
Raffles and On-Site Surprises Throughout the Evening
Multiple rounds of raffles ran throughout the evening’s program. Merchandise prepared by Moolah DAO, NodeXX, HTX, and Tree News was given away successively, with gifts such as neck pillows and tea sets, along with quiz game rewards, forming part of the on-site interaction. In addition to the scheduled segments, one guest brought an on-site $100 airdrop reward for everyone, adding an impromptu boost to the evening’s interactions.
These segments provided relaxing intervals between talks and turned more guests from listeners into participants. Getting to know a project can start with a speech, or with a quiz, a gift, and the conversation that follows.
Miss Beauty Economy Appears: Letting Looks Create Value
That evening, the founder of Miss Beauty Economy took the stage dressed as Tang Monk, bringing another on-site memory with a striking look. The founder announced the launch of the Miss Beauty Economy official website on stage and appeared together with three guests, conveying the brand slogan ‘Let looks create value.’
This appearance added a different mode of expression to the evening beyond project sharing. From the distinctive costume, to the website launch announcement, to the three guests appearing together, brand information was presented through people and on-site display, also bridging the atmosphere for the subsequent music and social segment.
Music Takes Over, Keeping Conversations Going
As the sharing and interactive segments progressed, the event entered a music and free socializing period. A two-hour DJ performance handed the rhythm to the dance floor, and guests could relax to the music or continue chatting with new friends in the venue.
The different segments of ‘Pop-up City’ thus connected: some came with an interest in community governance, some got to know TreeNews through the Q&A, some encountered projects through merchandise interactions, and some only began the evening’s most engaged conversation after the music started. Industry exchange and nighttime socializing naturally continued in the same space.
Gatherings Have Their Time, Connections Continue
Thanks to co-organizer Cointime, Diamond Main Sponsors Moolah DAO, NodeXX, PROM, honorary co-organizer HTX DAO, and all the sharing guests, attendees, and behind-the-scenes team who together made this Singapore night possible.
For Tree News and TreeNews, content and events are always interconnected. Content helps people understand the changes happening in the industry, while offline gatherings give viewpoints the chance to continue being discussed, bringing screen connections into the real world. This ‘Pop-up City’ also left a new starting point for these exchanges.
The evening’s gathering has ended, but new conversations will continue. Looking forward to meeting again, where the industry is happening.
TREE NEWS | See the Future Unfold
See the Future Unfold.
Website: www.treenews.cn
