TREE NEWS reports: From content reading to industry exchange, from understanding changes to participating on-site, Tree News, the information product under Tree News, is officially launched, with its website and iOS, Android apps simultaneously open.
A report can introduce us to a new direction; a conversation can let us hear different judgments; a face-to-face exchange may turn originally vague ideas into something concrete.
In the past, Tree News, through content, online exchanges, and offline events, continuously recorded industry changes and connected people amid those changes. Now, these accumulations have a more centralized entry point.
Tree News, the information product under Tree News, is officially launched.
The brand-new website www.treenews.cn and iOS, Android apps are simultaneously open, organizing news, flash updates, columns, and events into a single product system, providing users interested in Web3, artificial intelligence, and macro finance with a path from acquiring information, in-depth reading, to discovering exchange opportunities.
Along with the product, the brand mascot “Tree Bao” also makes its debut. From content entry to visual expression, Tree News hopes to enter users’ daily lives in a clearer, more approachable way.
See the Future Unfold.
This phrase expresses our expectations for the product and also carries the long-term work direction of a content team: to approach where changes happen, so that information, viewpoints, and practices worth attention can be seen by more people.
I. Starting from the scene, understanding the origin of a product
To understand Tree News, we can start with what Tree News has been doing all along.
Online, we record project progress, technological changes, and judgments of different participants through thematic dialogues and content reports; offline, we go into city exchanges, university events, and international conferences, giving developers, entrepreneurs, researchers, and community members the opportunity to sit together and discuss issues more concretely.
These experiences have brought us into contact with different sides of the industry.
The capabilities a technology demonstrates in a demo and the problems it encounters when truly entering business often need to be understood together. The direction a team publicly expresses also needs to be combined with its sustained investment of work to be seen more clearly. For many new attempts, the most valuable information is often hidden in a follow-up question, a discussion, or a participant’s explanation of specific details.
Being on the scene for a long time has gradually formed a working habit: focus on what happened in the news, and also understand why it happened as much as possible; record viewpoints, and also track the practices behind the viewpoints.
At the same time, we also see that many valuable exchanges dissipate as an event ends. Online dialogues, articles, event information, and subsequent discussions are distributed across different platforms, and users who want to continue learning often need to find the entry point again.
The starting point of Tree News comes from such observations. We hope to hand the accumulated content and exchange experience to users in a more organized way, allowing a discovery to continue to extend.
II. Information keeps increasing, understanding needs a clearer path
Today, the information users can access is increasingly rich.
News, viewpoints, research, product progress, and event invitations are distributed across different platforms, groups, and timelines. For those following the industry, they can see a lot of content every day, but putting this content into the same context to understand still takes time.
A flash update provides a new clue but may not explain the full context; an analysis offers a judgment worth discussing, and readers may also want to know the direction the author continues to focus on; after knowing an event is about to take place, users need to further look up the agenda, location, and participation method.
These needs are interconnected and constitute the product thinking of Tree News.
We hope that after seeing a message, users can find the direction for further reading; after reading a viewpoint, they can continue to follow its proposer; after becoming interested in a topic, they also have the opportunity to enter the relevant exchange scene.
Therefore, Tree News places content and events in the same product framework, giving originally scattered usage needs a clearer entry point.
III. What Tree News is: from knowing, to understanding, to participating
Tree News is an information product under Tree News, focusing on Web3, artificial intelligence, and macro finance.
Tree News continuously carries out content, events, and resource connection work, and Tree News transforms the capabilities面向 readers and industry participants into a product that can be used daily.
These three content directions were chosen because they are increasingly influencing each other.
The development of Web3 involves assets, payments, data, and organizational collaboration; artificial intelligence is entering product design, service delivery, and workflows; the macroeconomic, financial market, and regulatory environment constantly change the conditions in which innovation takes place. Understanding a specific event often requires observing changes in technology, industry, and market simultaneously.
Around these directions, Tree News organizes content entries such as news, flash updates, in-depth articles, columns, and events.
News and flash updates provide clues to changes. Users can quickly learn about new developments and discover events that need further attention.
In-depth articles provide space for expanded understanding. Around topics such as RWA, DeFi, AI × Crypto, regulation, and macro, content can further explain the background, sort out the logic, and present different viewpoints.
Columns carry continuous observation. The accumulation of articles by authors and institutions gives readers the opportunity to understand how a viewpoint is formed and how it evolves with new facts and practices.
Events connect real exchange scenarios. Users can start from topics of interest, find related events, learn how to participate, and bring questions from reading into further discussion.
These entries together serve one path: from knowing what happened, to understanding why it is worth attention, to finding a participation method that suits oneself.
IV. App: bringing reading and discovery into daily life
The Tree News App brings this content system into mobile scenarios.
The mobile end is built around five main entries: “News, Flash, Events, Columns, Me,” giving different needs clear destinations. Users can quickly check updates according to their time and focus, and can also enter columns to continue reading more complete content.
On the column page, selected authors and institutions are presented centrally, and the article list and follow entry help users establish a continuous reading path. Readers can get to know an author through an article, then follow their content accumulation to gradually understand experience and judgments in different fields.
This continuous attention is especially important for understanding the industry. Many changes take time to see clearly: how a direction evolves, how a product iterates, and how a judgment responds to new situations. Columns allow these observations to be continuously recorded and make it convenient for readers to return to the same perspective to continue exploring.
The Tree News App now offers iOS and Android versions. Users can get the download entry for the corresponding version through the official website; iOS users can also go to the App Store to download Tree News.
Checking flash updates during work breaks, reading articles on the commute, or learning related information before an event, Tree News hopes to adapt to users’ different rhythms with a clear structure.
V. Events: connecting content with the scene
Events occupy an important position in Tree News and also carry on Tree News’s long-term accumulated offline experience.
We hope the event page can help users answer several concrete questions: What exchanges worth attention are coming up? Where are they held? Around what topics? How should one participate?
In the Tree News App, users can browse event cards, view the time, location, and registration entry displayed on the page, and learn about related arrangements through event specials. Scattered event information thus has a centralized display space, and users can more easily make choices based on their interests and plans.
The page also sets up entries such as “Tree Conference Services,” “Past Event Cases,” “I Want to Hold an Event,” and “Upload Event,” respectively handling conference service inquiries, case viewing, event hosting needs communication, and event information submission.
For ordinary readers, this is a place to discover exchange opportunities; for organizers, this provides an entry for displaying and submitting event information; for teams with event hosting needs, they can further learn about planning and execution services.
Behind these functions is our understanding of the relationship between content and events: an article can lead to a discussion, and a discussion can also generate new content. Pre-event topic introductions, on-site experience sharing, and post-event reviews can together help users understand a direction more completely.
We hope this connection can continue to happen, making a reading and an encounter both有机会 become the starting point for the next exploration.
VI. Official website: expanding reading, also opening more exploration entries
Launched simultaneously with the App is the brand-new official website www.treenews.cn.
The official website organizes different types of information through navigation such as Home, Flash, Events, Articles, Calendar, Columns, and Discover. The homepage places key content, article categories, and flash updates in interconnected positions, making it convenient for users to browse first and then choose directions worth in-depth reading.
The article section provides categories such as RWA, cryptocurrency, DeFi, AI × Crypto, regulation, macro, and US stocks, allowing users to continue reading around familiar fields and also supplement new perspectives from adjacent topics.
The “Discover” section further presents entries such as beginner’s guide, encyclopedia, tools, market quotes, financing information, industry calendar, and global events. For users new to the industry, these entries provide directions to start learning; for readers with clear needs, they can help find related content more targeted.
Entries such as publishing articles, seeking coverage, joining the community, and feedback also let the website undertake communication needs beyond reading.
The official website and App face different usage habits: the desktop end provides a more open browsing space, convenient for expanded reading and information search; the mobile end allows attention to continue in daily scenarios. Users can choose the way to enter Tree News according to their needs.
VII. Tree Bao: accompanying every new discovery
Along with the product launch, the brand mascot “Tree Bao” also officially meets users.
The image of Tree Bao revolves around growth, exploration, and companionship. The green visual expression, the upward-growing sprout, and the accompanying green safety blanket “Abeibei” give the brand’s understanding of curiosity and connection a more approachable presentation.
We hope Tree Bao can become a companion willing to ask questions and happy to share. When facing unfamiliar concepts and a rapidly changing industry, what it conveys is an attitude of staying curious and continuously learning.
In the future, Tree Bao will gradually appear in brand content, event materials, and related interactive scenarios, accompanying users in getting to know Tree News and also recording the process of the product and community growing together.
VIII. After launch, making every connection more valuable
The product launch is the beginning of a long-term effort.
Next, Tree News will continue to improve the product around content quality, information organization, reading experience, and event connection. We also look forward to hearing users’ real feedback: which information is not easy to find, which reading paths can be clearer, and which participation needs deserve further response.
Regarding user interaction and rights, we are also planning a points mechanism around scenarios such as reading, check-ins, and event participation. Specific rules and opening times will be announced separately. The related points are positioned as platform user incentives, non-transferable, non-tradable, and non-withdrawable, and are not linked to tokens or financial returns.
No matter how the product iterates, what we hope to continue doing well is always clear: help users understand the changes happening now, let experiences and viewpoints worth attention be seen, and create opportunities for further exchange among different participants.
“A node connector toward the future” needs to be realized through daily content, real communication again and again, and product experiences users can feel.
The Tree News official website and iOS, Android apps are now officially launched.
Welcome to visit www.treenews.cn to explore the brand-new official website and get the corresponding version of the App; iOS users can also go to the App Store to download.
Start from a message, start from a question, start from a new discovery.
Let us together see the future unfolding.
See the Future Unfold.
About Tree News
Tree News is an information product under Tree News, focusing on Web3, artificial intelligence, and macro finance. Through its official website and iOS, Android apps, it provides news, flash updates, in-depth content, columns, and event information, connecting content reading and industry exchange.
Official website: www.treenews.cn
X: @TreeFinanceCN
WeChat public account: Tree News
