Honor CEO Li Jian Says Company Will Absorb Memory Cost Pressure

Honor's pledge to absorb memory cost pressure is a signal that component inflation is now a board-level issue across the handset industry, not a single-vendor problem. The caveat that no adjustment at all is feasible leaves room for subtle price or spec shifts, which matters for carriers, retailers and rival brands weighing whether to follow suit. Whether Honor's internal cost-cutting can genuinely offset the pressure, or whether consumers eventually feel it through configuration changes, is the open question.