TREE NEWS update: Shanghai Lianjia said its “Sincere Sale” service has closed more than 100 deals since launching on Sept. 14. Nearly a quarter of the sold listings had been on the market for over 90 days, with an average listing period of 63 days, while the average transaction cycle after using the service was shortened to about 8 days.
Shanghai Lianjia’s ‘Sincere Sale’ Service Closes 100 Deals in Three Weeks
The standout figure is not the 100 deals but the compression: listings that had languished for months moved in about eight days once the service was applied. That suggests the binding constraint in Shanghai's resale market is not buyer demand but pricing and matching friction, which an intermediary tool can partially dissolve. The open question is whether this reflects a durable shift in how stale inventory clears or simply sellers finally accepting market-clearing prices under a branded nudge.
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