Bilibili CEO Chen Rui: AI-era content still needs creators’ personal expression

Chen Rui's framing positions platform identity, not model capability, as the competitive moat in AI-era content — a notable stance from an executive whose platform depends on creator trust and community sentiment. The remark implicitly draws a line between AI-assisted production and AI-generated sameness, which matters for how platforms justify curation and creator monetization as tooling gets cheaper. Whether this remains rhetoric or shows up in how Bilibili ranks, recommends and pays for content is the open question worth watching.