Bitget Launches 10M Club Phase 9, Offers Gift Boxes Based on Trading Volume

This is a loyalty-retention play, not a product innovation. By tying rewards to trading volume, Bitget is targeting high-frequency users and aiming to deepen engagement in a competitive exchange landscape where such campaigns are common. The significance is less about the gift boxes themselves and more about what they signal: platforms are increasingly competing for wallet share through direct incentives rather than fee wars alone. Worth watching is whether this phase's structure—volume-based tiers—actually shifts trading behavior or just rewards existing activity, and if rivals respond with similar or more aggressive programs.